When owners of the original McDonald’s decided to sell the franchise, Ray Kroc immediately had an eye for it. He bought the company on 1954, and allowed it to grow on what is known as the biggest fast-food chain worldwide today.
How did Ray Kroc create such huge a food company? To many, this has been dubbed as the McDonald’s way, where it has been constantly used as a business model worldwide and not to mention, college case studies. Although it might look like McDonald’s had it easy, it was not always the case. In several occasions, the giant fast food chain flopped some of their offerings.
One of the most notable of these flops is the so-called Hulaburgers. A hamburger offered to Christians during lent with only pineapple and cheese in it. Can you imagine how it would taste? It didn’t succeed, so I bet it must have tasted bad.
But through the years, we know that their success can be mainly attributed to their business practices, which are detailed below.
The company set standards by making sure all their hamburgers, as well as their other food offerings will taste the same from all of their branches worldwide. Can you imagine McDonald’s if their hamburgers tasted differently from place to place?
Like any business, McDonald’s wants to maximize their resources. Due to their system, a service crew who normally serves a handful customers can maintain that service quality even if he starts serving hundreds of people. What is more interesting about their system, is that a new hire who doesn’t know anything about making burgers, can give you the famous McDonald’s burger in just a few days of training.
Most importantly, it is the company’s values that allowed them to succeed. They have a diverse team of well-trained individuals. Customers aren’t always right, but they come first. And they always give back to the communities they serve.